1410 WIZM

Can non-profits live without the promotional utility of little, rolling, electronic billboards in La Crosse?  City council members consider that this week as changes to the city's controversial sign rules get a vote.  Councilman Chris Olson says a sign recently donated to the Northside La Crosse Business Association for a park event really paid for itsef

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Also being considered are special sign rules for universities and hospitals as well as gas stations.