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As I See It

As I See It has been a staple on WIZM since its inception with Dick Record in 1971 and its continuation with Scott Robert Shaw.  Now, after Scott’s retirement, As I See It will be hosted by WIZM’s Brad Williams, Rick Solem, and Kevin Millard, featuring commentary on policy and events that effect our community, our region, and our world.  This feature has won numerous awards from the Wisconsin Broadcaster’s Association as the best editorial in Wisconsin. If you wish to be a guest commentator, please share your comments and tell us how YOU see it!

Contact Brad Williams at:  brad@wizmnews.com

Contact Rick Solem at:  rick@wizmnews.com

Contact Kevin Millard at:  kevin@wizmnews.com

OPINION: How ChatGPT would try to win the Oktoberfest button contest

As I see it, I’m Jason Spangler, and this year I had a wild idea — what if I asked artificialintelligence what it takes to build a winning Oktoberfest button? It didn’t spit out fancy software tricks. It came back with something a lot more LaCrosse. The best buttons don’t whisper — they shout. You […]

OPINION: If you get a Nobel Prize, don’t think of giving it away to anyone else

Don’t you love this special time of the year? Award season is here! The real kickoff was the Golden Globe Awards over the weekend, and did you know the motion picture academy will be voting this week on Oscar nominees, which will be announced later this month? Even bigger than the Oscars, nominations are being […]

OPINION: Two Local Packers Fans—Two Chances to Show Up

As I see it, I’m Jason Spangler. In Wisconsin, everybody’s an “ultimate Packers fan”… until it’s time to prove it. And right now we’ve got TWO local finalists we can rally behind. First: Abby K. from Holmen is in Kwik Trip’s Ultimate Packers Fan contest. Voting is online, one vote per person per day, through […]

YESTERDAY in La Crosse:  Walking down Memory Lane, and tripping the light fantastic with Brad!  And Brad has a pretty amazing memory.  Seriously.  They’ve done studies, and documentaries and stuff… WIZM’s Brad Williams reflects on the happenings, stories, and headlines… from days gone by in the Coulee Region


For more info or questions about Yesterday in La Crosse, contact Brad Williams at:  brad@wizmnews.com

A different kind of Black Friday…the shooting of a president, 62 years ago

Nov. 22 in 1963 marked the last time that Americans woke up with a president who would not be alive by the end of the day.  President John F. Kennedy and his wife Jackie had gone to Texas on a political trip when the president and Texas Gov. John Connally were shot while riding in […]

If they can put a man on the moon, we should be able to ride trains in the Midwest

In the fall of 1969, the Interstate Commerce Commission was holding hearings on whether to let the Milwaukee Road end the afternoon run of the Hiawatha train between Chicago and Minneapolis. The city of La Crosse objected to the train schedule change, with Mayor Warren Loveland sending a statement that more than 2000 people in […]

Making beer, and making business deals

During its long history, La Crosse’s major brewery has been involved in a few trades, acquisitions, and mergers…many happening in recent years. The Heileman family ran the company, from its founding in the 1850’s until investors bought the firm in the 1930’s. Heileman became larger as it bought other brands, such as Blatz in 1969. […]